The explainer video is becoming more and more popular and used by many businesses because of its very effective results. Let's learn more about this with Viewfinder Media in the article below!
1. What is an explainer video?
An explainer video is a type of video that explains and conveys information about a business's products, services, or processes to customers or partners. This way of conveying is very simple and intuitive.
Video explainer is becoming more and more popular
Usually, explainer videos will be about 1-3 minutes in length and appear in positions such as landing page or homepage… This is very effective in attracting users' attention. Some studies have shown that, thanks to the presence of explainer videos, the website conversion rate has reached 144%.
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2. Common types of explainer videos
Depending on the purpose and field explainer video can be divided into categories. Here are some types of explainer videos that you might come across.
2.1. Live action
Live action is a type of video that uses real actors to act. In the video, actors will interact directly with products and services to bring the most authentic experience to customers.
2.2. Video animation
This type of explainer video is also quite popular lately. Video animation will perform content through visual effects. It is often used in fields such as technology, pharmaceuticals, etc. In addition, here are some commonly used types of video animation:
- Whiteboard Video: This is a video format that records all the process of creating ideas, concepts or clarifying product features on a whiteboard. The normal speed of this video will often be speeded up many times to keep up with the embedded audio.
- 2D animation video: A video in 2D format, often used in building stories to send messages to customers.
- 3D animation video: An improved video compared to 2D, 3D video will give customers a realistic and clear picture of different aspects of the product.
- Motion Graphic Video: A combination of several consecutive images to form a complete video.
- Infographic Video: The use of images to convey information in a vivid way, but the graphics will move to create attention with viewers.
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2.3. Combining real and virtual footage
This type of video is creative and very engaging because it is a combination of real and virtual footage. When they are combined together, the limitations of space or effects can be overcome in the best way. However, this is an explainer video that requires the designers' skills to be very high to be able to create the smoothest and most realistic footage.
3. Who is interested in explainer videos
Clearly identifying people who are interested in explainer videos will help businesses direct more relevant content for better results.
3.1. Potential customers
Good explainer videos will effectively increase brand awareness. From there, users will make purchasing decisions faster if the product content hits their right psychology.
Need to target group of potential customers
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3.2. Company employees and recruitment candidate
Video explainer plays a very important role in training company employees and recruiting candidates. With vivid and realistic footage, explainer videos not only increase information retention, but also save training time.
This video format saves time in training candidates.
3.3. Partners, investors
Besides looking at charts and financial statements, partners and investors also watch business explainer videos. Because through these videos, with realistic images and sounds, it will help partners better understand the business.
Partners get to know each other better thanks to the explainer video
4. Where can explainer videos be implemented?
ideo explainer is being used by many businesses to convey information as well as build brand image.
4.1. Use for business activities
Using explainer videos in many business activities is an effective way to promote products and services. Here are some of the application activities of this type of video:
- Make a business introduction video: Explainer videos with short duration and vivid audio and images will make business information easier to remember.
- Product manuals: Visual visualizations are more effective than conventional tutorials.
- Analysis, call for investment: The overview of products and services in the explainer video will help increase the professionalism of the brand.
Video explainer contributes to increase investment capital
- Explain scientific problems: Using pictures will make explanations easier to understand and simpler.
- Project summary: Help people have the most general and intuitive view of the project.
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4.2. Corporate events
In business events, partners and customers are often involved, so using explainer videos will help people get information about the business. This is also a good way to advertise.
Video explain commonly used in corporate events
4.3. Showroom stores, fairs
These are all places to reach many potential customers. So using explainer videos will attract people's attention, contributing to motivating them to make a purchase decision.
Video explainer appears in stores and supermarkets
4.4. Online platforms such as websites, social networks
Currently, many users tend to find out information about products on the internet before making a purchase decision. So explainer videos will provide customers with product information. Moreover, using explainer videos also increases engagement and attracts more customers.
Video explainer increases engagement for website
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5. Elements that make up a quality "explain" video
You can completely judge a quality explainer video through the following factors:
- Image quality and motion: This is always the first thing when we evaluate a video. And obviously, no one wants to watch a blurry video with messy layouts and boring effects.
- Strong CTA: Having a strong CTA and creating a sense of attraction will stimulate viewers to immediately click on the video.
- Brand and campaign fit: This is extremely important because it shows the brand image as well as the message it wants to send to customers.
Powerful CTA will get more views
6. Cost to produce intro video
Surely, cost is always something that many businesses care about when making explainer videos. Usually, this cost will depend on factors such as duration, effects, characters, etc. Therefore, the cost for videos is often not fixed.
Depending on the case, there will be different production costs
7. Notes when producing informative videos
Currently, due to the increasing demand for explainer videos, video production units are also appearing more and more. Here are some notes when producing informative videos:
- The staff is professional, highly skilled, and creative.
- Various services.
- The video is of good quality.
- Competitive price.
- Always enthusiastic support.
The business will always be enthusiastically supported by the manufacturer
8. Standard process for creating an explainer video at Viewfinder Media
Having a streamlined production process makes it easier and more professional to create an explainer video. At Viewfinder, the explainer video production process has 4 steps as follows:
- Step 1 - Get a brief: Businesses need to provide full information about the product, how to use it, and the message it wants to convey via video...
- Step 2 - Ideation, scenario: After receiving a brief from the client, Viewfinder's staffs work to find ideas and create scripts.
The production process is always fine-tuned by Viewfinder little by little
- Step 3 - Draw Storyboard: After having agreed on the script, Viewfinder will outline the Storyboard image. For animated videos, motion will be created to attract viewers. After completing the Storyboard, proceed to production.
- Step 4 - Editing movies/audio: The last step is editing movies with audio and subtitles.
9. Time to complete an explainer video
Depending on the production unit, the time to make an explainer video will vary. For units with highly skilled personnel, the video-making time will be shortened. Normally, the time to complete the video is 3-4 weeks.
10. Top rated explainer videos 2023
Here are some of the top-rated explainer videos of 2023 that you may not have known.
- Grammarly: This is a video explaining three features of the Grammarly app that users can use to improve their writing. In the video, the girl has a pleasant voice and explains each feature in a very understandable way.
- Synthesia: Synthesia is a website for creating simple AI videos. The content in the video revolves around Alan - who needs help creating the video. From there the Synthesia tools and how to use them.
- Walmart - YMS: Video explaining how the Walmart Yard Management System (YMS) works. In the video, the activities closely follow and illustrate the narrative.
- Inventory Ahead: Inventory Ahead - is an example of a screen-recording video explainer.
- Spotify: Spotify invited Billie Eilish and her brother/contributor Finneas to introduce HiFi - a new Spotify feature.
The above article is all about the explainer video that Viewfinder Media provides you. Hope it is useful to you. If you have any questions or need advice, feel free to contact us!
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Founded in 2008, we specialize in producing TV shows, ad videos, TV commercials, and other types of content. We have continuously improved our services to become one of the top production houses in Vietnam. We offer our clients the perfect service and deliver the most effective creativity.
