Professional, Viral, High Quality TVC Filming Service

TVC filming service product advertising filming is one of the services that is no longer a new concept for businesses today. Filming TVC is an extremely effective way of communication and marketing that is widely used. In the article below, let's find out more about this service with Viewfinder Media!

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TVC advertising (short for Television Commercials) is a form of advertising products and events by video marketing products to all audiences on the media. TVC advertising is often arranged in the middle or after television programs, or on screens at supermarkets, commercial centers,

Product advertising TVC is a way of telling stories related to products through a character's story, or using techniques to introduce products. The better, attractive and creative TVC advertises the product, the easier it is to make an impression on customers. Therefore, businesses need to consider choosing a reputable and quality production house.

TVC advertising is currently considered one of the most effective advertising tools. It helps brands to successfully promote their brands and products to reach customers easily. Therefore, the TVC filming service is increasingly being invested by many businesses.

Filming for product advertising is a combination of many unique sound effects, professionally oriented ideas, and constant creativity and breakthroughs. The value of product images when shown through the perspective of filming TVC products makes a huge difference and impression. Brand communication is a difficult problem, but TVC filming service to advertise products has always been the most sought-after form of advertising by customers in recent years.

Viewers are fed up with stereotyped introductions, or conventional images of products. But they are willing to take the time to watch a promotional video with well-invested images and content. Because of the limited time, a professional advertising TVC must fully exploit each moment to maximize the properties of the product, helping to inspire the main idea. Filming TVC to advertise products will be an effective and effective support weapon for marketing, creating brand value and helping sales to reach customers quickly.

The TVC filming services product is chosen by many businesses because it has specific advantages as follows:

The following is the production process of a completed Viewfinder advertising TVC:

The client will need to provide information and a summary of needs, including goals, audience, key messages, brand guidelines, projected budget, genre, and TVC broadcast duration. and some specific requirements about the director, actors, filming location, etc. From this information, Viewfinder can better understand what customers are looking for and help implement ideas better. .

>>>> SEE MORE: How to write a TVC script for the most professional advertising 2023

Based on the information provided by the customer, Viewfinder conducted a meeting to research and develop creative ideas and provide suitable solutions for TVC. Viewfinder will provide a treatment, resolution, or storyboard to describe the TVC's visual chart, including footage, transitions, and key scenes. This is one of the important steps in the TVC filming services.

The next step is to demonstrate creative ideas and explain them to customers. Customers evaluate demonstration ideas and choose the concept that best fits the brand's goals. After presenting the creative idea and the customer agrees, Viewfinder will conduct a quote according to the script and agree to sign a contract to film advertising.

After the idea is approved by the customer and the contract is successfully signed, Viewfinder will carry out planning and logistical preparation for the filming process. Specifically, this includes finding filming locations, obtaining permits, arranging actors and shooting crews, and scheduling filming. This process is very important because it affects the quality and budget of TVC and requires the coordination of many stakeholders such as customers, Viewfinder, actors,...

Viewfinder proceeded to film TVC according to the approved script and schedule. This process includes recording footage, directing actors, managing sound, and lighting, and coordinating production elements for execution. To perform the best commercial filming, the logistics need to be carefully prepared to ensure the time, cost as well as the original orientation, because during filming there are many sub-sections and small jobs.

The next step in the complete TVC shooting service is post-production. Recorded footage is passed on to the post-production team with editors, sound designers, and visual effects artists. The work to complete TVC includes assembling footage, inserting sound effects, background music, image color correction, and dubbing. This editing process takes a lot of time to meet the previously agreed customer requirements and criteria.

After the TVC is edited, Viewfinder performs a demonstration of the TVC for customers to see and give comments. If the customer needs to change anything, we will proceed to fix the final TVC version until the customer is satisfied and approved.

Once the TVC is finalized and approved, Viewfinder sends the final calibrated product file to the customer in the required format. These files are attached with necessary legal documents such as license contracts, and actor rights.

After learning about the production process in the TVC shooting service, the TVC production quote is also something that many businesses are interested in. Depending on the type of service, at Viewfinder, the budget for a complete TVC is on average more than 500 million. Of course, to give this price, we also consider depending on many decisive factors such as duration, project size, casting actors, ... and some detailed requirements. For that price, customers will receive detailed movie scripts, professional cinematographers and actors, HD quality, backgrounds, backgrounds, ...

TVC filming services are divided into 2 main areas: advertising TVC shooting and product introduction filming. Although the price and performance of these two services are different, they both bring benefits to effective communication for businesses and products. Depending on the type of product, service, actual needs, target customers, or sales method, businesses need to consider carefully when choosing one of those two services. Viewfinder is always ready to provide free consultations on our services so that you can make the right choice for your investment budget.

TVC advertising is an undeniably effective way of marketing communication for businesses. However, in order for TVC to be calibrated and easy to create sympathy for viewers, businesses also need to pay attention to a few things before choosing a TVC recording service:

Product message is one of the most important things to keep in mind when shooting professional TVC commercials. Each promotional video has its own message. These can be short, concise sayings or slogans. The message in advertising needs to hit the right psychology of customers and be easy to remember, thereby influencing their thinking and buying behavior.

These impressive and meaningful messages will help customers easily imprint on their minds as well as businesses can convey information easily. In addition, businesses and manufacturers must also be able to present the message in a way that is suitable for the target audience. It also has to go to partners and investors.

Potential customers, main media objects, partners, investors are the target audience that an advertising TVC needs to target. Therefore, in the advertising TVC shooting service, the producer needs to pay attention to the presentation and content so that it fits and attracts the attention of the target audience. Specifically, for potential customers who are young people, TVC needs to have fast rhythms and bright colors.

Each company and business will have different values and no matter how different the content, it needs to be consistent with the values of the organization. Because consumers watch advertising videos, they cannot remember the brand and products of the business immediately. This is to avoid confusing customers with other brands. Repeating the organization's values in the video will help the brand and product be more widely recognized.

A successful advertising TVC is to ensure the closeness and sympathy with the viewers through the story. Elements such as images and sounds must show the psychology and circumstances of customers, helping them to feel that your products are what they are looking for and meet their purchasing criteria. To do this, the TVC production team needs to understand the product well and put themselves in the position of what the customer really wants to create a differentiating touch point.

The next note that businesses as well as TVC shooting service manufacturers need to pay attention to is accuracy and honesty. In TVC advertising, just inaccurate or misleading information will cause customers to lose trust in the business's reputation, and may even lead to lawsuits. Therefore, it is necessary to ensure maximum truthful information to transmit content to customers.

To make a difference with competing companies, the comparative effect is the lever that proves the superiority and effectiveness of the product. Comparisons are used a lot in advertising to help increase the persuasion of the product. This comparison can come from two products with the same function, before and after using the product. Filming a professional product advertising TVC is similar to a review clip but with more sophistication and aesthetics.

Currently, professional product advertisements are popularized not only by news channels or LCD screens, but also by social media channels. These social networking channels contribute to viral promotional videos much faster and are also one of the effective tools to help businesses reach customers more easily.

The promotional TVC videos are usually short in duration and shown only for a certain period of time, so it is not easy to build trust with customers right away. To create professional clips, in one or two minutes of advertising to ensure more attractiveness, updating trends and creating ideas is essential.

The final note is to consider choosing a professional TVC recording service provider. When searching for the right unit, you can browse through their previously manufactured products and find out relevant information. Besides, the cost considerations are suitable for the company's investment to choose the unit.

Viewfinder Company specializes in producing videos, advertising films, designing and setting shooting scenes, receiving video editing from available materials, and video shoots in Ho Chi Minh. Established in 2008 with more than 15 years of experience, Viewfinder is one of the leading production houses in the field of advertising film production. We have successfully implemented 1200 TVC filming projects and are a reliable partner of many famous enterprises nationwide in big advertising projects such as Yamaha, Vietnam Airlines, KIA, Vietnam women's football team, ...

At Viewfinder, the products are made with quality assurance from preparation to editing techniques. Over the years, the Viewfinder team has constantly improved its service and grown day by day to become one of the leading TVC manufacturers in Vietnam. Viewfinder not only provides customers with the perfect TVC recording service but also strives to bring effective creativity, creating brand value for customers. Here are the reasons why Viewfinder is chosen by many brands as follows:

Currently, the viewing trend of customers is short videos. The duration of a TVC advertisement on television will usually be 15 seconds, 30 seconds, and 45 seconds. As for TVC bumper ads, the duration is 6 seconds. Therefore, when producing TVC, businesses need to balance time and arrange appropriate content to be able to convey the entire message in that short time.

Because the duration of a TVC advertisement is less than 1 minute, conveying the content and spirit of the product to customers is not easy. The shorter the time, the more the scriptwriter must take advantage of and exploit the information to include, making it reasonable while still expressing the business's ideas.

Choosing a reputable unit to cooperate in filming TVC is also something that businesses worry about. You should find out the year of experience and the advertising TVC video products that the unit has made. Meet face-to-face at the office to get a further assessment of the scale and whether the working environment is professional or not. Another thing to note is that you need to consider if the unit quotes a price that is too cheap, this can easily affect the quality of the TVC.

The above article is all information about professional TVC filming service that Viewfinder Media would like to send to you for your reference. In order to get the most satisfactory and standard TVC, the most important thing is that you need to find a unit or manufacturer to accompany you. If you have any questions or need a TVC production quote, please contact us immediately for the fastest and most detailed answers!