What is production house, and what role does it play in creating high-quality multimedia products? Let's explore this relatively new term, its various operations, and reputable entities together with Viewfinder Media in the detailed article below!
1. What is a production house?
The production house in the media industry is companies that provide creative media activities for marketing activities of a brand, or client companies. The production house's products focus on producing advertising TVCs, corporate films, viral videos,... directly related to video marketing activities.
Production house explanation
In addition, when looking at the term production house in a broader sense, it is very commonly used to refer to departments, production teams, and studios that are responsible for creating products for various industries such as publications. media, pictures, interactive art, television journalism, online games, websites,...
Production houses typically operate in two main forms:
⭐ First form: Media and advertising film companies take responsibility for all stages of implementation, excluding budget preparation, budget allocation, planning, resource provision, and scriptwriting. Once every production stage is completed, these production houses directly handle the marketing and promotion of the product to their clients.
⭐ Second form: Production units receive scripts from the director (client) and then proceed with production. After completing the product, the production unit hands it over to the client for marketing and promotional activities.
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2. Famous production houses in Vietnam
To create famous shows, movies and million-view trending videos like today, the producers behind them are indispensable. Below are some of the leading production manufacturers in Vietnam, typically:
2.1. Viewfinder Media
This is a name that cannot be ignored in the field of video and TVC advertising production in the city. Ho Chi Minh. The unit specializes in providing video production services, advertising, and television programs for domestic and foreign customers. With more than 15 years of professional experience, Viewfinder Media has cooperated with many large domestic brands such as KIA, Vietnam Airlines, Tiger, Vinamilk,... The unit was honored and proud to receive the First Prize of the Advertising Contest. Vietnam Innovation Report in 2021.
Viewfinder is one of the leading production houses in Vietnam trusted by many businesses
Viewfinder has received satisfaction from many businesses and trust from many brands thanks to the following reasons:
- At Viewfinder, there is a talented team of more than 60 professional personnel with extensive experience working on various large and small TVC projects.
- We also have a network of collaborators in many different locations and many beautiful filming locations. An extensive database of historical advertising samples, footage and images ensures the best HD picture and sound quality.
- Viewfinder provides TVC filming services at competitive prices and provides detailed, clear quotes in accordance with customer criteria. Professional equipment system ensures the quality of each film
Contact Info:
- Address: 16A Le Hong Phong, Ward 12, Dist. 10, Ho Chi Minh City, Vietnam
- Email: info@viewfinder.vn
- Phone number: +84-283 863026
2.2. Zoomations Promotion
With 4 years of experience in the field of advertising video production, Zoomations Promotion not only provides services from scripting, ideation, production and post-production to consulting and editing scripts to meet the needs of customers. The director's original goal...
Zoomations has a team of professional production experts
Zoomations Promotion has a team of professional video production experts, from filming, art direction, to editing and final product completion. The company has been involved in the production of television programming and online content for a variety of clients, from government and nonprofit organizations to private businesses. This includes the production of live events, online conferences and live broadcasts.
Contact Info:
- Address: 28 Mai Chi Tho St, An Phu Ward, Thu Duc City, Ho Chi Minh City, Vietnam
- Email: info@zoomations.com
- Phone number: (+84) 35 8088 055
2.3. Dong Tay Promotion
When mentioning famous production houses in Vietnam, we cannot help but ignore the name Dong Tay Promotion. Established in the 2000s, up to now the company has more than 20 years of experience in the field of communication, entertainment, and production of entertainment television programs.
Dong Tay Promotion holds the copyrights of many television programs
As a subsidiary of Dat Viet Media Group - DatViet VAC Group Holdings, Dong Tay Promotion currently holds the copyrights of many famous television programs such as 2 Days 1 Night, Brilliant Journey, Running Mans, Fast as lightning, 7 spring smiles,...
Contact Info:
- Address: 22 Pasteur, Vo Thi Sau Ward, District 3, Ho Chi Minh City
- Phone number: +84 283824 1919
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3. Production process of professional production houses
To produce a high-quality media publication, production houses must have a thorough and professional working process. From ideation to post-production, these stages must be presented strictly to create the best product. The working process of an advertising film production company will include steps such as:
- Step 1 - Receive information from customers: This will help the producer understand the goal, audience, and main message of this project.
- Step 2 - Pre-production: The unit will conduct research and provide proposed ideas and solutions to ensure the success of the project.
- Step 3 - Present ideas: Afterwards, we will explain in detail to customers. This will help customers evaluate and understand the details of the idea.
- Step 4 - Planning and logistics: The planning and preparation of logistics for project implementation. This process aims to clearly identify factors such as filming set, filming equipment, human resources, schedule...
- Step 5 - Production: Production house will conduct production, record footage, manage lighting and sound based on the previously agreed schedule and script.
The production director must ensure perfection in each frame, camera angle, lighting,...
- Step 6 - Post-production: Edit raw recordings, add visual and sound effects into finished movies. During this stage, the director will closely follow up with the technician to ensure techniques and composition.
- Step 7 - Send to customer for approval: Proceed to present the completed version to the customer. The customer will review and approve as well as provide feedback on the final version (if any).
- Step 8 - Handover and acceptance: Manufacturers will deliver the final product files to customers upon request.
4. Popular position in production
There are many positions in a production house. Each position will take on a different role, but in general they all contribute to the success of a project, ensuring the best results for the clients.
4.1. Directors
Directors are people who focus on conveying content through deploying appropriate scenes. They play a key role in coming up with filming ideas and controlling the filming process for the entire project.
Director - The person behind the success of the beautiful scenes
4.2. Editors
Editors are the people responsible for creating the script content for the project. A screenwriter's script will create meaning for the entire video, so they are required to be creative and attractive to viewers. That's why this job is very stressful and requires constant creativity.
Writer - The one who breathes life into the product
This job plays a very important role in the production of certain promotional videos because in order to shoot a video, a complete script is required. The nature of the work related to writing is the main, so it is only suitable for those who are gifted in literature.
4.3 Producer
The producer is involved in the management, coordinating the entire production activities, for example choosing the script, planning the financial, selecting the actors, supervising the production process, and managing the production process. post-production process, ensure progress with a reasonable budget, and may have to implement additional communication activities for the product.
Producer - The person in charge of an important role in the project
The producer plays a decisive role in the success or failure of the project. They are responsible for connecting members in ensuring all jobs are always running smoothly, and controlling human and financial resources. Directly resolve obstacles as well as problems arising between teams in the production team.
>>>> DO NOT MISS: Revealing how to make impressive corporate promotional film
4.4. Executive producer
This position will need to approve financial issues, call for investment for each film production project, TVC. The production manager is the person who will be responsible for the final outcome of the project. The producer and project manager are the ones who make the decisions that the production manager makes.
Executive producer is the person responsible for financial security for the production of movies, TVC
4.5. Production manager
A production manager is a person who supports and supervises production decisions including staffing, shooting equipment, and daily spending budget... In addition, the production manager is also responsible for overseeing the production Coordinator ( production coordinator) and reporting the work to the field production team
The production manager does the work of managing expenses, organizing personnel,... every day for the film crew
4.6 Post production
Post-production is a position that contributes to the finished product for a project. They take care of all the editing, composition, flow of the footage, add the right SFX and put them together into a finished version. This stage requires the person in charge to have concentration, scientific logic, as well as high creativity.
Post-production - The highest pressure position plays a huge role in the success of a product
4.7. Production Assistant
A production assistant usually has general responsibility or is in charge of small jobs required by the producer. Basic duties may include being in charge of radios, checking the scene, making tables, etc. Production assistants don't have to be film school majors but many before becoming a director. The show starts from this position.
The production assistant is the person involved in supporting all the work of the production
4.8. First assistant director - 1st AD
The 1st Assistant Director (1st AD) is the companion of the production manager and director. The main task of 1st AD is to ensure that the film is shot on schedule as well as to create a favorable working environment for the crew. 1st AD is the person who runs the work on the set, informing the team leaders about their work, and guiding the actors to the scene, and the current progress,...
The first assistant director not only ran the work on set but also handled the logistics of running the set
5. Types of products in a production house
There are many types of products that a production house can make. But depending on the resources and strengths of each unit, they will specialize in certain types of products. Here are some popular types of production houses.
Product type | Characteristic |
Commercial production house | Specializing in TVC, OOH, online advertising,... |
Animation production house | Specializing in producing projects related to animation materials such as cartoons, 2D or 3D animated advertisements, animated videos for educational purposes, product introductions, ... |
Digital media production house | Create digital media-related products including marketing videos, viral videos, event live streams, and outdoor videos,... |
Event production house | Focusing on producing media events for seminars, exhibitions, public launch events, advertisements, concerts... |
Film production house | Focusing mainly on film production including movies, television, newspapers, documentaries, short films, media films,.... |
Television production house | Specializing in producing television programs such as sitcoms, talk shows, game shows, reality TV series,... |
Production house video, music | Mainly providing music video production services for objects such as record companies, bands, singers,... |
Production products are usually viral clips, commercial videos or advertising films,...
Note: This is just a classification of production house products in the most general way. During the implementation process, depending on the needs, it is possible to combine many different types into a project.
So readers have just generalized all information related to production houses, as well as video production units considered the most prestigious in Vietnam. Hopefully, the useful information provided by Viewfinder Media will help you find the most suitable working partner. Don't hesitate, contact us immediately if you have any questions.
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Founded in 2008, we specialize in producing TV shows, ad videos, TV commercials, and other types of content. We have continuously improved our services to become one of the top production houses in Vietnam. We offer our clients the perfect service and deliver the most effective creativity.
