What is bumper ads? The specifications in bumper ads

What is bumper ads? The specifications in bumper ads

September 13, 2023

When learning about the types of advertising on social networking platforms, many people will have the question "What is bumper ads?" “How do bumper ads work?”. So the following article will provide all the information about bumper ads. Let's find out with Viewfinder Media!

1. What are bumper ads?

What is bumper ads? This is an indispensable tool in the field of advertising to help promote brands quickly and effectively. This is a type of bumper ad that lasts about 6 seconds that is displayed before or between videos on the Youtube platform. Currently, bumper ads have been optimized for mobile experiences to reach many customers.

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What are bumper ads? It is a means to help you reach many customers

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2. Why are bumper ads so popular?

With only 6 short seconds appearing on the Youtube platform, is it really effective when used? The answer is yes.

At the present time, many people tend to ignore the ad as soon as possible. However, with bumper ads, customers are required to watch to see the content they want or continue to watch unfinished content. That means customers can't ignore but must pay more attention to not miss the content.

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With the problem of saving advertising costs, bumper ads are the perfect choice

This is a smart move of the cost problem to bring a quality advertising campaign, reaching billions of different customers. A video as short as 6 seconds will definitely save a lot of money for businesses. At the same time, the cost of running bumper ads is also calculated according to the price per thousand impressions, how much money will be charged for every 1000 times.

So no matter how big or small your business is, even small startups using this type of advertising can reach a lot of customers.

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3. The cost of bumper ads

So what is the advertising cost for bumper ads? Like other forms of advertising on Youtube, bumper ads costs are also calculated based on the bidding model (CPM). CPM is the amount you are willing to pay for every thousand times an ad is shown on Youtube. The cost of running a 6-second ad will vary depending on many factors, including ad placement, ad production quality, target audience, and industry competition.

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The cost of bumper ads is calculated in CPM

With the strong growth of online videos on Youtube, bumper ads are a tool chosen by many businesses to connect with potential customers and increase brand awareness. Therefore, careful consideration is required to determine an effective advertising budget and strategy.

4. The specifications in bumper ads

Bumper ads are a type of short and effective media advertising on the YouTube platform in the form of a video. The specifications in bumper ads include:

  • Duration: The time for a video usually only lasts about 6 to 15 seconds, very quickly and briefly, attracting the attention of customers.
  • Aspect Ratio: Typical sizes for bumper ads are 16:9, 4:3 or 1:1 for mobile.
  • Frame rate: 30 FPS.
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The specifications in bumper ads

  • File size: maximum of 1 bumper ads is 1GB.
  • Resolution: Bumper ads are recommended with a resolution of 480 x 360 px or 640 x 360 px.
  • Access device: Used for both mobile phone devices and computers.
  • Video formats: Bumper ads accept all video formats, but the most commonly used video formats are MP4 and WebM.
  • Browser: Firefox 25+, Safari 6+, Internet Explorer 10+, Chrome 33+.

5. The most effective bumper ads implementation

Before you start running an ad campaign with bumper ads, you need to learn how to best implement it. Here are some effective implementations.

5.1 Focus on a single thing

With only 6 short seconds, you should determine what the goal you use bumper ads is and focus on a single issue to be able to convey the most effective message or advertise products and services to customers. Do not use too many images as well as product features. You just need to include accurate, concise information and attractive color schemes.

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Should focus on only one thing to make it stand out and catch the viewer's attention

5.2 Ask questions about the product

For bumper ads, the content needs to be optimized and make a strong impression within 6 seconds. So you can ask questions about product problems and answer them briefly. Doing so will stimulate the customer's curiosity even more.

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Ask questions about products to arouse customers' curiosity

5.3 Delivering eye-catching content

Bumper ads are a short video, so to attract customers' eyes, it is imperative that the first part of the video has eye-catching content. However, users are in a passive situation, forced to watch, so they will not care and pay too much attention. So create a really attractive bumper ads, impressive.

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Eye-catching images, concise content will attract many customers

5.4 Simplify

Along with focusing on a single thing, you should also simplify the image and message. Too many scenes and images also distract the viewer's attention, making them feel bored and unable to keep up with the messages that the video conveys.

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Simplify content and images to avoid boredom

5.5 Captivating from the first second

Every day a person can see hundreds of different types of advertising when opening a phone, computer or even walking on the street. Therefore, the conveyed content needs to stand out, making a difference from other types of advertising. This can be done by using an unusual setting, a strange voice, or some crazy visuals.

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Creating attraction from the first second, customers will stay and watch all the advertising content

5.6 Correct video length and content

A lot of advertisers make the mistake of length alignment, they tried to cut ad time from 15 or 30 seconds to 6 seconds to fit bumper ads. However, that effort was not rewarded by the incoherent video causing confusion. Therefore, you should first find out what bumper ads are so that you can determine the appropriate video length for this type of ad.

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Cutting existing videos will lose the logic of the ad

5.7 Using targeting

When using ad types, you have a multitude of targeting options. However, it is necessary to focus on customer demographics and their preferences and consumption habits. This helps you create relevant advertising content and increases your chances of attracting customers' attention.

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Should focus on customer demographics and interests

5.8 Retargeting Audiences

With bumper ads on the Youtube platform, you can retargeting Retargeting to audiences who have ever followed, watched or commented on your channel or even customers who only watched your promotional video once. This is also an opportunity to strengthen brand positioning, bringing good results.

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Retargeting helps you strengthen your brand and reach back to customers

6. Note when posting and running bumper ads

How you post and run bumper ads, no matter what, greatly affects the results of the campaign. So, keep in mind the following things to make the campaign more effective.

6.1 Post bumper ads on youtube

This is the obvious thing that you have to do because Youtube does not help you run an ad campaign if you have not posted to Youtube but posted on another platform. Besides, you should also have a Google ads account to deploy advertising activities. Posting videos on Youtube and Google ads is not difficult, you can find video tutorials on the Internet.

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Don't post videos on other platforms because Youtube doesn't run ads when it's not on its platform

6.2 Incorporating TrueView ad types

TrueView is an advertising tool that shows before the content users want to see and can skip after 5 seconds. TrueView's advertising range is very wide, including Google and its partners appearing everywhere. Here are 6 video ad formats you can use:

  • Skippable In-Stream Ads
  • Out-stream advertising
  • Video discovery ads
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Combine with TrueView ad formats for greater efficiency

  • Non-skippable in-stream ads
  • Bumper ads
  • Advertisement on the front page

6.3 Pay Per Impression

Like other forms of advertising, bumper ads are also calculated based on a bidding model (CPM). This cost will vary depending on many factors. 1000 ad impressions will correspond to how much you are willing to spend.

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How much does it cost per 1000 ad impressions under the CPM model

6.4 Some things to avoid

Besides paying attention to how to post bumper ads, you also need to pay attention to some things to avoid below:

  • Trim pre-existing long ads: Do not reuse pre-existing long videos that are cut short to fit the format of bumper ads. Doing so creates a meaningless, informationless ad.
  • Too many messages, too many words: Messages can be described by images, sounds, and movements. So you do not need to insert too many words that make viewers confused and depressed.
  • Fonts are too complicated: You only have 6 seconds to reach customers so you need to simplify your content with easy-to-read, optimized fonts. Do not abuse too many artistic typography to confuse the viewer.
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Do not let the video have a lot of images and words that make viewers bored

What is bumper ads, surely through the information that Viewfinder Media has given you in part, right? This is one of the 6 types of effective advertising on Youtube. If possible, use this tool to implement your campaign and can effectively exploit this land of potential customers.

What is bumper ads
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