What is bumper ads? The specifications in bumper ads

When learning about the types of advertising on social networking platforms, many people will have the question "What is bumper ads?" “How do bumper ads work?”. So the following article will provide all the information about bumper ads. Let's find out with Viewfinder Media!

What is bumper ads? This is an indispensable tool in the field of advertising to help promote brands quickly and effectively. This is a type of bumper ad that lasts about 6 seconds that is displayed before or between videos on the Youtube platform. Currently, bumper ads have been optimized for mobile experiences to reach many customers.

With only 6 short seconds appearing on the Youtube platform, is it really effective when used? The answer is yes.

At the present time, many people tend to ignore the ad as soon as possible. However, with bumper ads, customers are required to watch to see the content they want or continue to watch unfinished content. That means customers can't ignore but must pay more attention to not miss the content.

This is a smart move of the cost problem to bring a quality advertising campaign, reaching billions of different customers. A video as short as 6 seconds will definitely save a lot of money for businesses. At the same time, the cost of running bumper ads is also calculated according to the price per thousand impressions, how much money will be charged for every 1000 times.

So no matter how big or small your business is, even small startups using this type of advertising can reach a lot of customers.

So what is the advertising cost for bumper ads? Like other forms of advertising on Youtube, bumper ads costs are also calculated based on the bidding model (CPM). CPM is the amount you are willing to pay for every thousand times an ad is shown on Youtube. The cost of running a 6-second ad will vary depending on many factors, including ad placement, ad production quality, target audience, and industry competition.

With the strong growth of online videos on Youtube, bumper ads are a tool chosen by many businesses to connect with potential customers and increase brand awareness. Therefore, careful consideration is required to determine an effective advertising budget and strategy.

With only 6 short seconds, you should determine what the goal you use bumper ads is and focus on a single issue to be able to convey the most effective message or advertise products and services to customers. Do not use too many images as well as product features. You just need to include accurate, concise information and attractive color schemes.

For bumper ads, the content needs to be optimized and make a strong impression within 6 seconds. So you can ask questions about product problems and answer them briefly. Doing so will stimulate the customer's curiosity even more.

Bumper ads are a short video, so to attract customers' eyes, it is imperative that the first part of the video has eye-catching content. However, users are in a passive situation, forced to watch, so they will not care and pay too much attention. So create a really attractive bumper ads, impressive.

Along with focusing on a single thing, you should also simplify the image and message. Too many scenes and images also distract the viewer's attention, making them feel bored and unable to keep up with the messages that the video conveys.

Every day a person can see hundreds of different types of advertising when opening a phone, computer or even walking on the street. Therefore, the conveyed content needs to stand out, making a difference from other types of advertising. This can be done by using an unusual setting, a strange voice, or some crazy visuals.

A lot of advertisers make the mistake of length alignment, they tried to cut ad time from 15 or 30 seconds to 6 seconds to fit bumper ads. However, that effort was not rewarded by the incoherent video causing confusion. Therefore, you should first find out what bumper ads are so that you can determine the appropriate video length for this type of ad.

When using ad types, you have a multitude of targeting options. However, it is necessary to focus on customer demographics and their preferences and consumption habits. This helps you create relevant advertising content and increases your chances of attracting customers' attention.

With bumper ads on the Youtube platform, you can retargeting Retargeting to audiences who have ever followed, watched or commented on your channel or even customers who only watched your promotional video once. This is also an opportunity to strengthen brand positioning, bringing good results.

How you post and run bumper ads, no matter what, greatly affects the results of the campaign. So, keep in mind the following things to make the campaign more effective.

This is the obvious thing that you have to do because Youtube does not help you run an ad campaign if you have not posted to Youtube but posted on another platform. Besides, you should also have a Google ads account to deploy advertising activities. Posting videos on Youtube and Google ads is not difficult, you can find video tutorials on the Internet.

TrueView is an advertising tool that shows before the content users want to see and can skip after 5 seconds. TrueView's advertising range is very wide, including Google and its partners appearing everywhere. Here are 6 video ad formats you can use:

Like other forms of advertising, bumper ads are also calculated based on a bidding model (CPM). This cost will vary depending on many factors. 1000 ad impressions will correspond to how much you are willing to spend.

What is bumper ads, surely through the information that Viewfinder Media has given you in part, right? This is one of the 6 types of effective advertising on Youtube. If possible, use this tool to implement your campaign and can effectively exploit this land of potential customers.